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Steven Sellwood's Articles

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  • How to Write Direct Mail Letters that Sell
    What tricks are used by professional copywriters to create direct mail letters that really sell? Follow this step by step guide to create your own truly effective direct mail letters, and start transforming your direct mail campaigns.
  • How to Promote a Home Improvement Business
    In summary, direct marketing methods provide great opportunities for home improvement businesses to identify and target relevant potential customers on an individual basis, without the interference of competitor's messages that you find with press advertising.
  • How to Manage Direct Marketing Leads Effectively
    Avoid wasting precious leads and enquiries generated by your next direct marketing campaign, by making sure you’ve got an effective lead management system in place.
  • How often should you clean your mailing lists?
    If you have a mailing list, it needs to be cleaned on a regular basis. Discover exactly what you should clean list for, and how often you should do it…
  • How Can Your Existing Customer Database Help You Gain More Business?
    Even a business development strategy as simple as selling more to your existing customers requires careful preparation and good organization. But most of all, a good quality and accurate customer database is essential.
  • How Can The Data Protection Act Affect Your Business?
    Ever wondered what the Data Protection Act is and what it means for your business and direct marketing campaigns? If you hold any form of personal or marketing information about customers, prospects or staff - even just their name and address - then you should register. Find out more…
  • How Can Direct Mail Be Used With Other Marketing Tools?
    Find out why direct mail is such a good companion to other marketing methods, and how using it in this way can dramatically increase your response rates.
  • Direct Mail or Email Marketing?
    What are the business benefits of these two forms of direct marketing; traditional direct mail, and the newer practice of email marketing?
  • Business Growth Strategies Part 2: New Business Development
    Embarking on a new business development programme aimed at converting prospects into new customers is a key method for achieving growth. What different strategies can be used to make your new business development activities successful?
  • Business Growth Strategies Part 1: New Business Profiling & Data
    Examining your existing customers can provide the key to unlocking new business. How can you analyse your b2b or b2c existing customer database and use this information to identify new business prospects?

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