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Kaitlyn Miller's Articles in Advertising

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  • Expanding On A Glance
    The quick glance is the crutch of a strong poster printing campaign. This is the most important thing to consider and will be the deciding factor between whether or not you’re successful or meet with bitter failure.
  • Finding Your Marketing Legs
    Marketing isn’t something that everyone just immediately knows how to do the first time they sit down to sketch out a marketing plan. It can take a long time to really get a strong marketing approach down
  • Not Everything is Fast Acting
    How long do you wait before you consider your marketing a success or failure? Usually the success side of things is a little easier to gauge. If you get a nice increase in sales than certainly you achieved your goal
  • Do You Really Know the Answers?
    There are many businesses out there who have a rather large discrepancy between what they think their customers like about them and what their customers actually like. This can be a very important distinction, and you might even be able to go
  • Show Them Your Personality
    There’s a certain generic look that a lot of companies have. Whatever industry they’re in, they take on certain colors or certain images that are very basic for their industry, and so they kind of blend in.
  • You’re the Opener and Your Card is the Closer
    When you open a book the two most important parts of it are at the very beginning and the very end. If the beginning of the book isn’t good, if it doesn’t hook you right away, what are the odds that you’re going to continue reading through the rest of it?
  • What Makes a Calendar Work?
    You only get one shot a year at getting your calendars into a person’s home. This can be kind of daunting for those who aren’t as well versed in calendar printing
  • Keep Your Image Strong
    There are a lot of different things that go into the image you need to present to people. If you work in a service industry where you are the center piece of your company this becomes even more important.
  • Breaking Down Business Cards: Contact Information
    There are a wide variety of different elements that go into business cards. My point here is to go over the different pieces of contact information you put on your cards, in hopes of helping you decide exactly what your card needs to say.
  • Breaking Down Business Cards: Visuals
    Too often the visuals of a business card gets overlooked. Business cards are more often connected only with the contact information they provide rather than the images you put on them. Part of this comes from viewing business cards purely as a means of helping someone contact you
  • Dissecting What Makes A Logo Work
    They’re small and simple and yet they can be really difficult to get right. Logos aren’t something you just come up with overnight unless you get really lucky and have that amazing flash of inspiration.
  • Why Waste Space?
    I see so many business cards that waste a whole lot of space. You have two sides to a business card. Why aren’t you spending any of your time on the back of the card? After all, when you pay for business card printing you’re getting both the front and the back of the card
  • Turn Everyday Items Into Marketing Material
    Something doesn’t have to be an actual advertisement to be effective as a form of marketing. Too often the term marketing gets too associated with only pure advertising, and so when it comes to the forms of marketing
  • When A Brochure Just Can’t Say Enough
    They might be a very long type of advertising, but sometimes even a brochure can’t get across all of the information you want to. Part of this deals with the type of information you’ll want to tell people. Brochures are naturally going to be a combination of both images and words to create a slick looking package
  • Cost-effective Catalog Printing
    When designing a catalog, many companies end up spending more money than they intended in the first place. Choosing a format for catalog printing affects the cost greatly, and often the more creative layouts can be the most expensive.
  • Stress-free Business Card Printing
    You may have heard of the importance of your business cards for marketing your company. Custom business cards are what remind customers of your conversation long after you have parted.
  • Marketing For Every Time Of The Year
    The best kind of marketing is so comprehensive it takes into consideration everything going on throughout the year. Part of this is planning out your marketing well in advance, but even if you don’t know exactly what your themes are going to be
  • Is Direct Mailing For You?
    The interesting thing about postcard printing in relation to other kinds of marketing is that it is linked quite heavily with the means in which you get them out to the people.
  • The Power of Brands
    Consider the power of a symbol. A symbol carries with it the unique ability to allow people to attach certain meanings to it. Symbols are not people, even though people might create a symbol, and because of that
  • Make All Your Writing High Quality
    There seems to be the notion that the fewer words on an advertisement the less attention you need to pay to the writing. Of course a brochure is going to need a lot of attention for the writing. You’ll likely spend a lot of time making sure the writing is just right
  • Color Business Cards
    When you need to make a big impression on your customers, color business cards are the way to go. Do not underestimate the power of business card printing: these can be a marketing monster for your company.
  • Mail Label Printing
    All too often businesses find themselves needing to correspond with all of their customers all at once. Technology today has made it easy to quickly accomplish mailing label printing.
  • Creative Postcard Ideas
    Postcards have become one of the easiest and cheapest direct mail pieces because of the design software and program support available. Many companies are designing their own marketing literature
  • Handouts People Can Use
    Some of the best kinds of marketing are those that people can get a use out of other than just as promotional tool. Each time you go to a trade show you’re going to see plenty of them, and you’d be wise to take note of their value
  • Handouts People Can Use
    Some of the best kinds of marketing are those that people can get a use out of other than just as promotional tool. Each time you go to a trade show you’re going to see plenty of them, and you’d be wise to take note of their value
  • Handouts People Can Use
    Some of the best kinds of marketing are those that people can get a use out of other than just as promotional tool. Each time you go to a trade show you’re going to see plenty of them, and you’d be wise to take note of their value
  • Add Calendar Printing To Your Marketing Plan
    Calendar printing can be a great addition to any marketing plan because calendars put your logo and your company’s name in front of customers every day of the year. Most households need calendars, but most people don’t want to buy a calendar.
  • Incentive Ideas to Get Business Referrals
    People like being recognized. It’s a simple fact. People are often motivated to do good things just for the recognition. You can use this fact to get your business more referrals. If you don’t want to explicitly ask for a referral from your customers
  • The Brochure Printing Process
    Brochures are a necessary item in your marketing campaign. Their purpose is to help you make the sale, whether you use a brochure as a direct mail piece, a handout at a trade show, or a response to an inquiry.
  • Business Card Display Ideas
    When it comes to business cards, business card printing isn’t the only thing you have to think about. How will you get your business cards into the hands of prospects? Networking, of course.

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