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John Bradley Jackson's Articles in Business

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  • Niche Markets Are Out There Waiting for You to Find Them
    "We must be willing to get rid of the life we've planned, so as to have the life that is waiting for us." Joseph Campbell (1904-1987) U.S. folklorist
  • Aggressive Negotiators Are Bullies
    Bullies on the playground-you thought that you had left them behind in grade school along with bloody noses, homework, and the mean school principal. Yet, the same bully behavior can appear when you are confronted with an aggressive negotiator.
  • Silence and Negotiation
    One of the most powerful tools in a negotiator's toolbox is silence: absolute, blank-faced, quiet. It can be used when confronted with a tough situation, when given news that is too good to be true, or when you just don’t want to say anything stupid.
  • Brainstorm Options Before You Negotiate
    A common mistake is to go into a negotiation thinking that there is only one acceptable outcome: what you want. One of the best things you can do to prepare for a negotiation is to think about all the possible options that may exist for you and the other side.
  • Negotiate Like an Egyptian
    When in Egypt, you had better negotiate like an Egyptian. Be sure to leave your cowboy hat at home since the rules are very different in the Middle East.
  • New Millennium Marketing Mega Trends
    The following changes will rock your marketing world:
  • Tell Stories to Your Customer
    Have your salespeople tell stories. I have found that most successful salespeople sell by telling stories and not by making presentations. And, it does not seem like they are selling.

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