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John Bradley Jackson's Articles

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  • Niche Markets Are Out There Waiting for You to Find Them
    "We must be willing to get rid of the life we've planned, so as to have the life that is waiting for us." Joseph Campbell (1904-1987) U.S. folklorist
  • Green is the Marketing Mega Trend of the Decade
    The marketing mega trend of the decade is unquestionably the need to be "green". Call it what you like: clean-tech, low carbon footprint, environmentally conscious, eco-friendly, the impact of global warning, or just common sense. It's for real and it represents a major marketing opportunity, while some might say it will be a political necessity. Sooner or later, it will be mandated by law.
  • Aggressive Negotiators Are Bullies
    Bullies on the playground-you thought that you had left them behind in grade school along with bloody noses, homework, and the mean school principal. Yet, the same bully behavior can appear when you are confronted with an aggressive negotiator.
  • Silence and Negotiation
    One of the most powerful tools in a negotiator's toolbox is silence: absolute, blank-faced, quiet. It can be used when confronted with a tough situation, when given news that is too good to be true, or when you just don’t want to say anything stupid.
  • Hire the Right Sales Manager
    Although every organization is different, hiring a sales manager is not as simple as it looks. In fact, the wrong sales manager can quickly damage morale, if not scare away the sales reps and potentially injure the firm.
  • Brainstorm Options Before You Negotiate
    A common mistake is to go into a negotiation thinking that there is only one acceptable outcome: what you want. One of the best things you can do to prepare for a negotiation is to think about all the possible options that may exist for you and the other side.
  • Marketing Mistakes for Entrepreneurs to Avoid
    One way to achieve entrepreneurial success is to not make the following marketing mistakes. It is mostly about common sense and taking the time to think things through.
  • Negotiate Like an Egyptian
    When in Egypt, you had better negotiate like an Egyptian. Be sure to leave your cowboy hat at home since the rules are very different in the Middle East.
  • New Millennium Marketing Mega Trends
    The following changes will rock your marketing world:
  • Advertising is Dead
    If you have read my book "First, Best, or Different" or you frequent this blog, you know that I am very critical of the current advertising model, since I consider it largely ineffective and grossly overpriced.
  • Tell Stories to Your Customer
    Have your salespeople tell stories. I have found that most successful salespeople sell by telling stories and not by making presentations. And, it does not seem like they are selling.

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