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Dimi Petrova's Articles in Advertising

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  • Is a Pop-Up Display Right for Your Business?
    There are plenty of different types of trade show displays, and each has its pros and cons. Any vendor will tell you that the perfect trade show display for one company may not be ideal for the next. Pop-up displays might be popular at trade shows, but are they the right choice for you? If you fall under any of the following categories, a pop-up may be best suited to your company’s next trade show appearance.
  • Tips for Choosing a Colour Scheme for Your Banner Stand
    Even if we’re not colourblind, most of us don’t have a professional’s “eye” for colour. It’s more than seeing the colours—it’s knowing what colours and shapes to combine for the highest-impact graphics possible. If you’re planning on designing your trade show banner yourself, there’s little room for mistakes—the banner will be big, bold, and right at eye level. A well-coordinated banner will stand out and draw people in, while a poor design won’t do your booth any favors. Here are a few tips when working with colour at trade shows.

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