- Press Releases and the Internet By : Phil Pavis
Press releases are written news or articles that tell of something new about a firm’s products or
services. This is also not only about businesses alone but also tells of important news and updates
that are happening daily. Press releases are aimed at getting the media’s attention, obtaining
publicity and hoping it receives a favorable response. - Video Methods of Marketing By : Phil Pavis
Marketing offline is not that hard to do… if you have lots of marketing and advertising capital.
Though using the relatively cheap business cards can be quite effective, a concerted marketing
campaign that includes expensive methods – TV, radio, print, and billboards advertising – will
make a bigger impact and achieve more results. - Benefits of Ezines By : Phil Pavis
Online magazines or ezines were created to reach many viewers. Like the conventional magazines,
ezines contain a lot of information regarding various topics. They are also sometimes called webzine
or cyberzine. Ezines, just like any other magazines, are updated weekly or monthly. - Why your small business is crazy not to have a website By : Adam Diver-9018
Small businesses are missing out in a very big way. Whilst most medium and large enterprises have a web presence many
small business owners are ignoring the opportunity citing lack of knowledge and high cost as excuses. Today with
cost of web sites plummeting their is no excuse for small businesses to provide their custumors with a level of service
many have now come to expect. In addition the benefits of having a web site can be enormous. Below i have outlined 8 key benefits: - Internet Classified Ads By : Phil Pavis
Classified ads can be seen mainly in newspapers and periodicals. But with many businesses
going online and advertising their products and services over the Internet, classified ads
have also been introduced in the Internet for better access and exposure and are growing more
and more popular as many Internet users are logging into the Internet daily. - Internet Directories By : Phil Pavis
A directory is a large database or catalog of various information regarding different issues and topics. When one thinks of a directory, what automatically comes to mind is a telephone directory in which it contains a list of telephone numbers arranged alphabetically. But when it comes to the Internet, there are also directories that contain not lists of telephone numbers but a list of different topics sorted out according to the categories and subcategories. Listing topics as such helps Internet users make use of the directory in a fast and organized manner. - Small Business Blog Writing Tips By : Jim Degerstrom
Compare physical exercise to writing posts for your small business blog, and each requires discipline. Both are easy to avoid without feeling guilty, yet the benefits are certainly important to your health, personal and business. - Articles-Submit For Great Marketing Returns By : Phil Pavis
Whatever your purpose and whatever you wish to sell online, the articles-submit route (simply, submitting articles to article directories) is one of your most powerful marketing tools. The following are some of the reasons why submitting articles can give you great marketing returns. - Drive Traffic to Your Site By : Phil Pavis
If you ask a business advisor about the best place to set up a café, you’d most likely be advised to buy or lease a commercial property within a busy mall or at a busy intersection. Why? It’s the foot traffic; you want many people passing or walking by your establishment. The more people who pass by, the more people will come in to try your service. - Audio Marketing for Your Business By : Phil Pavis
People prefer not to wait. However, if people have to wait, they’d rather not do so ‘in a vacuum’. Try to visit a busy dentist’s office and you will see that clients awaiting their turn usually spend their waiting time reading magazines. In public comfort rooms, people who are waiting in line usually entertain themselves by reading the ads on the comfort room’s walls and cubicle doors. It’s the same story at the subway where people waiting for their train kill time by gazing at the brightly lit, indoor billboards. - Freeware Rolodex Database App By : Robert Palmer
Free personal rolodex doubled with freeware world class Database Development Studio from Data Access Worldwide. Rolodex application provided free by Applause Software for personal use. - Dealing With Contractors Teaches Valuable Lessons About Business By : Tim-Knox
The experience of dealing with contractors and other entrepreneurs is an interesting one as it highlights some key business issues. Planning, scheduling, customer satisfaction and accurate budgeting are just some of the things that play an important role in ensuring a successfull business. - Without Market Research You Could Find Yourself Fishing In An Empty Pond By : Tim-Knox
Market research is a key ingredient in today's business environment. In this article Tim Knox, an expert on business, gives some sound advice to entrepreneurs about market research that can help make better business decision and make the critical difference between business success and failure. - 6 Ways To Fund Your New Business By : Tim-Knox
Here are a few of the most common ways to finance a new business. All methods have pros and cons and some (or most) may not work for a specific situation. In any case one must always thoroughly investigate the ups and downs of any new venture before jumping in it with both feet. - The Business Failed, But Did You? By : Tim-Knox
Q: After years of dreaming about starting my own business, I finally took the plunge a little over a year ago. To say the least, my dream quickly became a nightmare. The business didn't do nearly as well as I had hoped. I ran out of money within six months and had to take out a second mortgage on my house just to keep things going. I have now closed the business and am left with a pile of bills that will probably put me in personal bankru - SWOT Analysis Is No Magic 8 Ball By : Tim-Knox
Q: A key investor in my business has suggested that I hire a consultant to do a SWOT Analysis to help plan for the future. I try not to argue with my investors, but I'm not so sure I need to have this done. What do you think?
-- Laurie B.
A: Laurie, before you call in the SWOT team to deal with this investor (sorry, couldn't resist that one), let me tell you exactly what a SWOT Analysis is and how it can not only help you plan for - Beware Of Spam Withdrawals By : Tim-Knox
Q: I am so sick of all the spam that is sent to my business email address. I spend an hour every morning just trying to sort out the good email from the bad. I know I could just delete it all, but I'm afraid I'll accidentally delete email that might be important to my business. Short of unplugging my computer, what's the best solution for dealing with spam?
A: I feel your pain. I, too, miss the good old days when the only time you' - Protect Your Ideas With Copyrights and Patents By : Tim-Knox
A patent is a form of protection granted to an inventor that protects his invention in the United States for up to 20 years from the date of application. Patent law states that, "whoever invents or discovers any new and useful process, machine, manufacture, composition of matter, or any new and useful improvements thereof may obtain a patent." Owning a patent gives you the legal right to stop someone else from making, - Choosing A Business That's Right For You By : Tim-Knox
Many successful businesses have been built by taking a traditional business and making it better. Domino's Pizza was certainly not the first to offer home delivery of pizza, but they were the first to guarantee it would be delivered piping hot to your door in 30 minutes or less. Amazon.com was not the first company to sell books, but they were one of the first that would let you buy books from the comfort of your own home while sitting in your underwear - Business Lessons Learned At The Mall By : Tim-Knox
No offense to my mall merchant brothers and sisters, but a trip into the deepest jungle is more appealing to me than a trip to the mall. I get no joy out of trudging from store to store, attempting to communicate with salespeople from other planets, browsing discount racks of last season's dollar merchandise and peering into windows at mannequins that seem to be in some sort of inanimate pain (why can't they make a happy mannequin?). - Achievements Outweigh Education and Experience By : Tim-Knox
Even on the best of days running a business can be incredibly stressful, not to mention overwhelming and exhausting. It's only natural that there will be times when you wonder if it's really worth it. Asking yourself the "should I just get a real job" question simply means that your human side is showing. And as a human you have a limited tolerance for things you can not control. - How To Handle The Occasional Oop-See! By : Tim-Knox
First off, it's important that you understand that the magnitude of your mistake will determine the course of action you take to make amends. If your company's error was such that it caused your customer a significant amount of lost time or revenue, embarrassed them publicly, caused damage to their reputation, or otherwise negatively affected their bottom line, you may face legal repercussions that saying "I'm sorry" will not deter. - If It Was Easy Everybody Would Do It By : Tim-Knox
Even on the best of days running a business can be incredibly stressful, not to mention overwhelming and exhausting. It's only natural that there will - Navigating The Internet Sales Tax Laws By : Tim-Knox
Internet sales taxation has always been a hot topic for those of us who make our living selling goods and services online. One of the more controversial points is that no one, including our own government, has a clue how to implement a fair and logical Internet taxation process. - SBA's 8(a) Program Can Help Some Companies Compete By : Tim-Knox
The 8(a) Program (named after the section of the Small Business Act from which it comes) is an SBA program created to help small disadvantaged businesses better compete in the U.S. marketplace and within the arena of government procurement. The SBA provides business development, technical assistance and other services to the small businesses that are accepted into the 8(a) program. - Starting Your Business By The Book By : Tim-Knox
To begin, here's the best legal advice I can give you as a new business person: find yourself a good lawyer and make him or her your very best friend. Granted, your new best friend will charge you an hourly fee for chatting on the phone or talking business over lunch, but you'll find it to be money well spent. A good attorney can save you far more than the cost of his services. I rarely make any decision that has the potential to impact my business without first consulting my attorney. - The Joy and Hazards Of Finding Your First Office By : Tim-Knox
Putting your name on a commercial lease is one of the first tangible commitments an entrepreneur makes to his or her business and searching for that first office or retail space can be a truly invigorating experience. - Use Noncompete Agreements To Help Protect Your Business From By : Tim-Knox
Renegade former employees riding the free enterprise wave is one reason noncompete agreements are gaining in popularity among employers who hope to use them to help protect their business from competitive threats launched by former employees. Many employers are now demanding that key employees sign noncompetes as a stipulation of employment. - Website Design Considerations By : Tim-Knox
If you want to be a web designer, be a web designer. However, if the key focus of your business is building widgets, it doesn't take a rocket scientist to figure out that your time would be better spent building widgets, not Web sites. - Is Selling On eBay Just A Hobby Or A Real Business? By : Tim-Knox
With so many people selling on eBay these days this is a question I get all the time. To many eBay sellers the thought of running an actual business is about as appealing as getting negative feedback, so they go out of their way to convince themselves that selling on eBay is really "just a hobby" and therefore, should not be susceptible to income tax laws
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