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Okay, I know this may sound crazy. Isn't the point of owning a business to make money? Of course it is! Your goal is to make sales, right? As I mentioned in a prior lesson, the best way to make a sale is to gain your customer's trust, reassuring them that a purchase from your business will be a decision they won't regret. The best way to do this is to pre-sell. You want your website visitors to click on the "Buy It Now" button, but only after they have become comfortable with your business and they have developed respect and trust for you and your business. One way to pre-sell is to put articles or some other valuable content on your site to interest readers in your niche' market. Here are some other ideas for pre-selling: - Offer free downloadable articles for your visitors to read - Provide a newsletter for people to sign up for, allowing you to stay in touch - Create a web poll to get visitors involved - the questions must relate to your site's theme - Place a feedback form on your site for visitors to offer suggestions - Make a testimonials page to show how previous buyers benefited from your site - Give "Buying Tips" or "Helpful Hints" to provide something valuable for free - Set up a weekly promotion that will entice visitors to return to your website regularly These are just a few things that you could easily incorporate into your selling process. When your visitors RETURN to your site regularly, you drastically increase your chances of making a sale compared to a first time visitor who hits your site. This mini-course that you are now reading is just another example of selling content. I am establishing a trusting relationship and credibility with the hope that down the road it will result in product sales that are mutually beneficial for both of us. I recommend using Aweber to send out scheduled emails with your valuable content. That is what I am using with this mini-course. Check it out: http://www.aweber.com/?286072. (Note: This article is part of a mini-course with twenty lessons. You can find the entire free mini-course here: http://brentriggsblog.com/minicourses.asp.)
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G. Brent Riggs, author of "Life Without Debt", "Desperation Station" and SeriousFaith.com has over 20 years experience as an business owner, teacher, personal growth coach and mentor. You can contact him from his main website: www.gbrentriggs.com
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