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Triangle is much more than a business for real estate agent Oliver Peebles. It’s a way of life that springs from his knowledge and understanding of the Quinta do Lago environment and lifestyle it offers. He has harnessed marketing and sales skills that were developed as the owner of one of the UK’s largest private business media groups. The experience has brought outstanding success to Wellbeck Realty Consultancy now based in new premises in Buganvilia Plaza where Caroline Elliot operated Laguna successfully for many years. Oliver’s first business venture when he came to the Algarve five years ago was a sports management business, Golf Manage - ment International. The company quickly expanded and became the third largest golf management business in Europe with many top stars including Bradley Dredge who won the World Cup for Wales at the Victoria in Vilamoura in 2005. Steve Webster and Gary Evans were also part of the stable. After 12 months in the management business Oliver decided to change direction and, in 2004, Wellbeck Realty Consultancy was launched in partnership with Jorge Apolo one of the most established and respected agents in the area. In the first two years they generated sales in excess of 30 million euros in a difficult market. 2006 saw a move to new premises and Wellbeck operating as an independent business. Wellbeck’s level of success is largely due to their understanding of the client’s needs, the service they expect and delivery of that service, “successful business men and women want same day answers to questions and they want problems solved” says Oliver. In addition to the value placed on client service Wellbeck have been committed to a proactive marketing and sales strategy. Investments in advertising, web activity and client relations have been essential. One example of Wellbeck’s marketing investment is the sponsorship of golf star John Bickerton, winner of the French Open in 2006 and the 20th on the European Tour order of merit with over 1 million euros in earnings. John was one of the original players in the GMI portfolio and in October of last year he visited the Algarve in the week of the Volvo Masters at Valderama. More than fifty clients and friends enjoyed a fabulous client day at Pinheiros Altos. ”Professional golf is a terrific means of interacting with existing and new clients. After 25 years of selling the merits of advertising, marketing and sponsorship I was very aware of the benefits” says Oliver. The Buganvilia office is staffed by Oliver, Suzi, Cynthia and Chris and concentrates on the “Golden Triangle”. Wellbeck not only concentrate on the established “developments” they are enthusiastic and focused on new areas. Indeed Wellbeck were one of the first agents to identify the potential of Quinta Verde (between Quinta Do Lago and Almancil). ”When I was first introduced to the area and saw the quality of the villas being built I was sure it would prove successful. We sold villas and plots worth more than £5m at a time many doubted its credentials. The villas have since gone up in value by approximately 25%-30%.”says Oliver. The new year looks like being an exciting time with the market back at its best for 5 years. From Wellbeck’s point of view it’s important that buyers and sellers are aware that there is a serious alternative to the established options. Oliver says “Any market sees change. This business is results driven and we believe our performance is as good as any in the last few years”.
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Quinta do LagoWellbeck Properties Realty Consultants specializes in sales of properties that are located in Quinta do Lago and Vale do Lobo.
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