Designing An Effective Popup Display Design

2007-10-13 Word Count: 562 Category: Marketing

At the majority of trade shows displays, the rear of the space is covered with a display such as a PopUp Display. This gives you the opportunity to make a striking statement about your company and/or its products and services

In this way your PopUp Display doesn't just serve as a backdrop to your display area, but also gives your display area definition and dimension. It also allows you to focus attention on a specific image that you want people to identify with your product.

Of course it is possible just to throw the popup up against the back wall, put a table in front of it, spread out your brochures, and leave it at that. But you can do better than that. You should carefully calculate the space requirements and the specifications of your popup display, then design your space around it.

As previously suggested your PopUp should serve both as a backdrop and your most important vehicle for promoting the image of your company and your most important message. Take a fews steps back from your display for a few seconds and look at it from the perspective of the casual passerby. What is he or she most interested in?

First, since she has come some distance to see a number of specific exhibits, chances are she is looking for a familiar company name. Give them what they want. Put striking graphics displaying your logo in an obvious place near the top of the display's surface. That way it will be as visible as possible above the heads of the people standing in front.

The same goes for your most important message. Try to encapsulate your product or service in a few words that you can focus on. This could very well be a product identifier such as a logo, especially if it is well known and easily identifiable. But it could also be a two or three word phrase that nicely summarizes and identifies your product.

It is important to keep it near the top of your display, on one, or at most two lines, in the place where it is likely to get maximum exposure.

So that takes care of the top 1/3 or so of your display. The rest should be devoted to illustrating the "primary product message". Don't use lots of text to actually tell people the details of your product. If the show is busy, you will spend most of your time standing in front of your display, and your prospects won't be able to read the text anyway.

Use some imagination when you are your popup display or trade show booth. Typically you want to find one or two large striking images and design them into a colorful background. Many of the best designs often use just one large image.

It is most important to remember that visitors are not usually going to go up to your popup and read the information on it. That is why you should take a graphic approach rather than an informational one. If you are convinced you should stick a lot of information-intensive graphics on your display because you think that will give you more communication bang for your buck, forget it. It won't. The location, the environment, and the desire are just not right for this to happen.

This free Marketing article is brought to you by http://www.articlevista.com

See www.canadadisplaygraphics.com for more information about Popup Displays and Replacement Panels for Popup Displays www.canadadisplaygraphics.com/trade-show-graphics-canada.php