Designer Whey To Go Publix With America's #1 Selling Protein.

2008-05-15 Word Count: 483 Category: Nutrition

Carlsbad, CA April 29, 2008 -- Next Proteins Inc., the innovative creator of the #1 selling* Designer Whey® protein powder has entered into a sales agreement with Publix Super Markets Inc., one of the fastest growing employee owned grocery chains in the United States.

DESIGNER WHEY PROTEIN2GO POMEGRANATE FRUIT, ORANGE MANGO, FRENCH VANILLA & DOUBLE CHOCOLATEDESIGNER WHEY PROTEIN2GO POMEGRANATE FRUIT, ORANGE MANGO, FRENCH VANILLA & DOUBLE CHOCOLATE

Under the new sales agreement with Publix Super Markets, Designer Whey's one-of-a-kind range of products will now be available to a larger group of consumers in the Southeastern United States. The agreement calls for Designer Whey products to be on shelves in more than 900 Publix Super Market stores. Consumers can now discover great tasting protein powder in the easy-to-use Designer Whey Protein 2GO Paks or in Designer Whey 12.7 ounce canisters for traditional everyday use. Delicious flavors include Designer Whey Chocolate and French Vanilla as well as all natural Aria® Women's Protein in Chocolate and Vanilla varieties.

"Publix Super Markets reach millions of daily consumers and Designer Whey [whey] protein products will now be accessible to busy people in those markets, enabling them to embrace a more health conscious lifestyle," said Next Proteins' CEO, David Jenkins, "Designer Whey is changing the way America looks at protein."

Publix Super Markets carrying Designer Whey products in each state:

* Florida - 665
* Georgia - 172
* South Carolina - 41
* Alabama - 30
* Tennessee - 20

For more information on Designer Whey's complete line of protein powders, visit www.designerwhey.com. Also online, learn innovative ways to incorporate protein into current diet plans, meals and discover tasty protein shake recipes.

Consumers or media members looking to try a free sample of Designer Whey protein can log onto www.designerwhey.com/samples.

*Based on AC Nielsen sales monitoring for 52 weeks ending February 23, 2008, Designer Whey brand is #1 in Unit Sales for high protein powder in US-FOOD.

**The current recommended dietary guidelines and practices in the U.S. support the use of dietary protein at levels above 1.5 g per kg of body weight per day or .68g per pound of body weight per day (For example: a 150 lb woman needs 102 grams of protein per day) during weight loss. - Layman, Donald K., Journal of the American College of Nutrition

About Whey Protein & Designer Whey
Whey protein has been called the ultimate functional food. The revolutionary benefit of Designer Whey® products is the utilization of whey, a protein-rich liquid component of milk produced as a by-product of the cheese-making process.

Since 1993, NextProteins has pioneered the manufacture of a full line of branded consumer whey-based products. Next Proteins, Inc. manufactures the industry's best selling protein, Designer Whey®, which powers the company's innovative, great tasting products such as Designer Whey® Protein2GO and Designer Whey Lite & Lean protein powders.

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Headquartered in Carlsbad, California, NEXT Proteins is the industry leader in developing, manufacturing and distributing whey protein supplements and foods. Since our inception in 1991, we have been committed to providing customers with innovative, great tasting whey protein products, investing more than $9.8 million in research and clinical testing.