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First, here’s the rundown of some of the terminology I’m going to use in this article – Inbound Links – Links coming into your site Outbound Links – Links leaving your site Cross Links – Links that you have “traded” with another site (i.e., they’ve got a link from their site to your and you’ve got a link from your site to theirs) PR (Page Ranking) – Google’s measure of how “important” your site is SEO Is Not Dead Ok, now let’s talk about what you really want to hear – how to get those coveted 1-10 ranks for your keywords. Remember this - SEO is not dead. In fact, it is very much alive and important. The first thing to do in order to raise your site rank is target specific keywords. I say specific, because you need to target “key phrases,” meaning more than one word keywords. Some people use the words interchangeably (me included) so just ignore one-word keywords altogether. You will waste your money if you shoot for these, because chances are, there are other, MUCH larger companies who already have you beat, and will continue to have you beat unless you’ve got a bottomless wallet. Check Out Your Competition Take this example, for instance, if you sell computers, you should not try to optimize your site for the keyword “computer” or “computers.” First, think about all of the businesses that do ANYTHING with computers. Yeah, that’s a lot. They’ll all show up if you search for “computer.” Now try to think of who would show up at the top of that list. I’ll make it easy, it’s Apple, Dell, Computer World, Computer Associates, IEEE, Computer History Museum, Webopedia, ASUSTeK, WhatIs.com, and HP. I’m going to go out on a limb here and say that I 99.9
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