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Living in the age of technological boob, consumers have exponentially growing choices to use new products, gadgets and tools in life as well as work, making lives much easier. It is some time overwhelming for consumers to decide which newer gadget to use. Producers, manufacturers and marketers, on the other hand, are doing their best to provide all related information in the form of users manuals, operating manuals and other related bits and pieces of information in order to facilitate consumers to make informed decisions. A study that crossed my desktop lately says that millions of users read users' manuals to figure out working of any technical gadget or a tool. Search engines statistics also show people looking for users manuals online. Evidence suggest internet savvy users consumers are more likely to locate users' manuals and read through. Who wants to search old piles of books in dusted cupboards to find a manual for a camera that was bought some years ago when it is available on the click of the mouse? What is more, Internet users base is growing fast and every one (ok almost every one) is turning to the web to find product information before and after purchase. It is in this milieu that making users' manuals available online, at a place where everyone can find and read through, is a win win situation for all concerned; there is no other way by which industries can make their manuals available to everyone. Given the changing consumers' behavior due to the advent of Internet, it is suggested that all futuristic concerns should make their manuals available online much before the launch of the product. This will make a difference in reaching out to the next level.
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